You know you want your customers, employees, and communities to be engaged, but what exactly does ‘engagement’ mean? Scott Gould, author of The Shape of Engagement joins me to talk about how independent software developers can sow the seeds engagement.
- Why engagement matters
- What engagement is
- The three levels of engagement
- The three processes that make up the cycle of engagement
- Real-world examples of how typical marketing activities fit in the cycle of engagement
- Simple steps software professionals can take to understand why their work matters to their clients
Scott Gould is an author and popular speaker who champions the cause of real engagement in a world where so much is only skin-deep. As a management advisor he has helped some of the world’s biggest brands and oldest organisations get their customers, employees and communities highly engaged around their mission.